Description
What Is This Product?
The Secure-Pull® Medium Retractable Lanyard (product code 24.0420) is an anti-theft product tether designed to secure medium-weight, high-value items on open retail displays. A 720mm braided cable extends to let customers pick up and inspect a product, then retracts automatically to return it to its display position — keeping merchandise fully accessible to shoppers without allowing it to leave the fixture.
The unit base measures 51mm (L) – 33mm (W) – 16mm (D) and ships with a separate 28mm diameter 3M self-adhesive foam pad for surface mounting. The base also includes pre-drilled fixing holes (3.2mm diameter) for a screw-mount installation where a permanent fix is required. Screws are not included and must be sourced separately.
The retractable mechanism operates at a 1/3lb pull force, making this the mid-range option in the Secure-Pull® range — correctly rated for medium-weight products such as packaged electronics, grooming devices, or boxed accessories where the Light variant would be insufficient and the Heavy would be over-specified.
Key Benefits
- Deters Theft Without Locking Product Away — The braided cable tethers the item to the display surface, preventing removal whilst keeping the product fully accessible. Customers can pick up, turn over, and examine the item without any staff intervention — reducing the need for locked cases or constant supervision.
- 720mm Cable Reach — The 720mm retractable cable gives customers a practical handling distance, making it suited to items that benefit from being lifted, rotated, or brought closer to eye level for inspection before purchase.
- Two Fixing Options in the Box — The included 3M adhesive foam pad allows fast, tool-free installation on metal or plastic countertops. Pre-drilled 3.2mm fixing holes are also provided for a screw-mount fix where the surface and installation requirements suit a more permanent approach.
- Compact, Low-Profile Base — At 51mm × 33mm × 16mm, the base occupies minimal counter or shelf space and sits close to the surface. The hardware stays discreet, keeping the visual focus on the product itself rather than the security component.
- Correctly Rated for Medium-Weight Items — The 1/3lb pull force is calibrated for medium-weight products. Using the appropriate pull-force rating ensures consistent retraction throughout the product's lifespan and reduces mechanical wear compared to using an under- or over-rated tether.
- Quick to Install — The self-adhesive pad means the unit can be positioned and made operational in minutes, with no specialist tools or fixings required for standard counter and shelf-edge installations.
- Part of a Co-ordinated Security Range — The Secure-Pull® range spans Light, Medium, and Heavy pull-force ratings, plus ring-attachment variants. Using matched hardware across a fixture or store floor delivers a consistent, professional appearance.
- Supports Open-Display Merchandising — Products that customers can physically handle are statistically more likely to convert than items behind glass or on locked fixtures. The Secure-Pull® Medium supports an open-display strategy without the associated shrinkage risk for medium-weight SKUs.
How It Differs From Other Secure-Pull® Variants
The Secure-Pull® range offers three pull-force ratings to match different product weights. Selecting the correctly rated variant ensures consistent cable retraction and appropriate tension for the item being secured:
- Secure-Pull® Light Retractable Product Tether — Designed for lighter-weight products. Available individually or in packs of 10, with a separate ring-attachment variant suited to items that benefit from a loop-style fixing rather than an adhesive disc.
- Secure-Pull® Medium Retractable Lanyard (this product) — The mid-range option, rated at 1/3lb pull force with a 720mm braided cable. Suited to medium-weight packaged goods, boxed electronics, and similarly weighted display items. Sold individually.
- Secure-Pull® Heavy Retractable Product Tether — The heavy-duty variant for bulkier or heavier items where a higher cable tension is required. Specified where the Medium would not provide sufficient hold.
Ideal Applications
The Secure-Pull® Medium Retractable Lanyard is used across electronics retail, health and beauty counters, pharmacy environments, consumer goods aisles, and convenience retail settings where medium-weight products are displayed openly and customer handling is actively encouraged.
- Consumer Electronics Fixtures — Tethering packaged devices such as portable speakers, grooming tools, smart accessories, or headphones on open-shelf or counter displays where customers expect to handle before buying.
- Health and Beauty Counters — Securing premium skincare devices, electric grooming tools, or haircare appliances on department store or pharmacy countertops without restricting customer interaction.
- Stationery and Office Supply Retail — Keeping display samples of calculators, label makers, or boxed premium pens secured on countertop or aisle end-cap fixtures where open display is preferred over carded hanging.
- Gaming and Entertainment Retail — Tethering boxed gaming peripherals, controllers, or mid-weight packaged accessories on open-fronted shelving or FSDU-mounted displays.
- Free-Standing Display Units (FSDUs) — Mounting to card or corrugated display units where a compact, lightweight tether is required for a featured or promoted product at point of purchase.
Browse the full Secure-Pull® security lanyard range to find the right pull-force rating, pack size, and attachment type for your display.
Specification
- Length
- 51mm
- Width
- 32mm
- Depth
- 16mm
- Cable Material
- Braided Cable
- Cable Length
- 720mm
- Retract Pull Force
- 1/3lb
- Fixing Hole Diameter
- 3.2mm
- Adhesive Disc
- Separate 3M Disc 28mm Diameter
Related Products
Secure-Pull® Heavy Retractable Lanyards with Adhesive Base - Pack of 1
£6.86
