For the launch of their first flagship store, Dobbies enlisted us as consultants on store fixtures to design, develop, and innovate for the impressive new Tewkesbury site.

Challenges

  • Dobbies needed all new fixtures to align with the store merchandising plan.
  • The merchandising solutions would have to suit a wide variety of products.
  • Final roll-out had to be completed in time for the store opening in November 2022.

What a great business I have been lucky enough to work with on such a high-profile project. Starting with meetings to design and innovate new fixtures, through to on-site fixture sign offs; delivery and fixture placement in the new store has all been to exceptional standards.

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Head of Visual Merchandising

Our Solution

  • Our creative Product Design team worked in collaboration with Dobbies’ visual merchandising and marketing departments.
  • We prototyped and sampled a range of bespoke solutions in line with the client’s merchandising plan.
  • Our teams expertly navigated all design challenges, resulting in sign-off for the final prototypes ready for production.

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The Results

  • We supplied 44 different fixture designs and acrylic POS items to the flagship store.
  • Around 200 pallets of bespoke merchandising displays were shipped to Tewksbury ahead of the store opening.
  • Dobbies was able to pull together impressive product displays throughout their 70,000 sq ft store.
Contact us in regards to display components and retail point of sale

Take the next step

We’re ready to talk through any requirements you have and give support and advice.

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